social connect

Demandware, Avenue And Zinrelo Unveils How To Enhance Your Conversions By 40% This Holiday Season

Marketers often look forward to holiday season as much as customers do. The onset of a festive season always sets the tone right for shopping and customers plan to spend more lavishly than they usually do. This undoubtedly creates an incredible opportunity for marketers to make more sales. Though it is a reason for marketers to beam with excitement, more traffic does not necessarily mean more sales. With the modern day online shopping trend, Merchants need to catch up and adopt modern-day marketing strategies and use Social to exploit every chance of making a sale.

That’s the reason why Avenue, Demandware and ShopSocially (a.k.a. Zinrelo) joined hands to present a special three-way webinar to showcase how the right use of Social and referral marketing strategies can help marketers fetch up to 40% more revenue from their holiday traffic.

This blog post includes the recording and presentation used in the webinar and highlights the strategies that helped Avenue, a leader in plus size fashion clothing reap 11X more ROI.

Recording of the webinar:

Presentation of the webinar:

Demandware, Avenue and ShopSocially Webinar – How merchants can get up to 40% more conversions from their holiday traffic? from Shop Socially

Key highlights from the webinar:

Holiday season is a reason enough for marketers to be excited over the expected rush of more number of visitors on their sites. However more number of visitors does not necessarily mean high quality traffic. It is in fact most likely that due to SEO and SMO campaigns there is a rush of low quality traffic that mainly comprise of window shoppers. Another challenge during Christmas and Thanksgiving is that of a clutter of deals. These endless deals often urge customers to hop from site to site before their final purchase. Photo sharing is popular, however it often limits at friends and family pics sharing and does not happen enough in the direction of people sharing their purchase experiences or product stories. Lastly, the holiday email campaigns’ clutter swamps people’s inbox only to irritate them and dissuade them from looking at some genuine offers.

Advantage ShopSocially (a.k.a. Zinrelo):

ShopSocially (a.k.a. Zinrelo) Omni Channel Marketing Solutions platform comprises of a referral program that helps in new customer acquisition, modules which remove conversion barriers and provide social proof, and loyalty solutions which ensure that clients come back for more. Complementing these functions is a list of features including easy personalization, detailed reporting, A/B testing, and mobile friendliness. ShopSocially (a.k.a. Zinrelo) offers seamlessly integrated apps plugin for major ecommerce platforms such as Demandware.

Avenue’s Journey:

Avenue® used ShopSocially’s (a.k.a. Zinrelo) Social Connect app on its website to encourage users to share their love for the brand on Facebook. As users connected with the brand, they created a social post and endorsed Avenue® brand on Facebook. Each social post acted as a referral and brought in quality referral traffic to the website. Entire interaction happened on site and users did not leave the website. High quality referral traffic originating from these referrals converted at a high rate of 28.48%.

The second ShopSocially (a.k.a. Zinrelo) app Avenue embedded was Share-a-Purchase app, which turns buyers into brand ambassadors by allowing them to share their purchases with friends in return for a small discount on their next purchase. The app has also helped acquire new customers via referrals, generate real-time social buzz, and increase repeat purchases by 26%.

Together with the Social Connect App, Share-a-Purchase App helped Avenue get thousands of word-of-mouth referrals on social media, improve their standing on search engine results pages through social sharing and backlinks, and enjoy a 11.5x ROI on their efforts. Individually, the first app converted visitors at a 28.48% rate while the latter converted at a 14.88% rate.

ShopSocially (a.k.a. Zinrelo) Strategies:

Sameer Palnitkar, Director of Zinrelo (f.k.a. ShopSocially) highlighted more strategies that can help marketers achieve up to 40% more conversions.

Customer Acquisition suite

Referral Program: ShopSocially’s (a.k.a. Zinrelo) referral marketing program delivers 10-15% increase in high quality traffic. Referrals are the most trusted sources of traffic. When referred by a friend or relative, people are 4X times more likely to buy.

Conversion suite

Social Login: Usually registration acts as a hugebarrier making it one of the main culprits against conversions. Social Login eliminates the need to create a different login identity every time a user wants to use a website. This often brings in a pleasant experience makingonline shopping more successful in terms of conversions.

Visual commerce: Visual commerce is all about picking photos from Instagram, Twitter and Facebook and displaying it on the website. This shows how several customers are using certain brands, which in turn is helping create social proofs that initiate quick purchases.

Customer Q & A: The Customer Q & A App is interestingly can be tracked and fully moderated. This necessarily creates authentic user generated content that helps remove the conversion barriers, boosts SEO and also shows that other people are buying the products. This leads to an increased engagement rate and naturally leads to more conversions.

Loyalty Suite:Having existing customers comeback to you, is like having gold on one’s hands. Going beyond the traditional Loyalty Programs and rewards for social actions; a 360 degree social loyalty solution is a modern-day strategic app that is set up in tiers, has qualification points, redemption points etc. Having this loyalty program gives immense retention value, as 80% of any company’s future revenue is generated from just 20% of their existing customers.

Some excerpts from the question and answer section of the webinar:

Question: How Customer Q & A helps to boost SEO?

Answer: Customer Q & A helps you publish user generated content on your website. This is organic content by customers for customers which is considered highly useful and ranked high by Google and other search engines. This put together gives you better SEO.

Question: How to get ShopSocially (a.k.a. Zinrelo) App on Demandware platform?

Answer: Demandware merchants can simply install the ShopSocially (a.k.a. Zinrelo) plugin on Demandware Link Marketplace, with help of the installation guide and contact ShopSocially (a.k.a. Zinrelo) to sign an agreement and get a partner _id. Within few hours you will be up and running with your chosen programs on your site.

For more details how to employ these referral marketing strategies for your brand, please write to us at [email protected] or click here to request a free demo.

Avenue® reveals secret of 11.05X ROI from referral marketing in ShopSocially webinar

Leader in plus-size fashion industry, Avenue® converted its brand into a word-of-mouth powerhouse using effective referral marketing strategies. Using ShopSocially’s (a.k.a. Zinrelo) premium social, referral and retention platform, Avenue® drove high-quality referral traffic to its site and got an impressive ROI of 11.05X. In a webinar conducted by ShopSocially (a.k.a. Zinrelo), Kristen St. Peter, Director, E-Commerce at Avenue® shared how they achieved this referral marketing success story.

ShopSocially’s (a.k.a. Zinrelo) platform helped Avenue® derive the following benefits-

1000s of customer referrals in form of viral social posts
Impressive sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect
11.05X ROI for referral marketing efforts
88% high sales conversion rate for referral traffic generated through social sharing of purchases
Overall increase in customer engagement and brand engagement

This blog post includes the recording and presentation used in the webinar and highlights the strategies that converted Avenue’s brand into a word-of-mouth powerhouse.

Recording of the webinar:

Presentation of the webinar:

ShopSocially Webinar – How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI from Shop Socially

Key highlights from the webinar:

Avenue® witnessed amazing results from this strategy as below:

Viral and non-stop email acquisition via Facebook Connect
Acquisition of pre-verified email addresses used for Facebook login
Word-of-mouth spread of brand through social posts by real users
Uplift in SEO rank through social sharing and back links generated by Social Connect
Access to rich social profile data of users like email, birthday, gender, locations, friends, friends’ interests etc.

ShopSocially’s (a.k.a. Zinrelo) Share-a-Purchase app encouraged Avenue’s customers to share their purchases on social media. Customers delight is at its highest when they complete a purchase. Using this app, Avenue® leveraged this customer delight and incentivized their customers to share their purchases with friends on social media. This created numerous social testimonials from real customers for Avenue® and drove high quality referral traffic to its website which converted at a high rate of 14.88%.

Referral marketing strategies brought in tremendous value for Avenue®. Socially shared customer referrals carried the good word for the brand far and wide and resulted in high yield word-of-mouth promotions for Avenue®.

Excerpts from the question and answer section of the webinar:

Question: How can marketers run targeted campaigns using the social profile data acquired through Social Connect app?
Answer: Social Connect enables marketers to acquire rich social profile data of users, which can be leveraged in 2 ways:

Aggregated Social Profile Data: By aggregating social profile data, marketers can get deep insights into social persona of its customer base. Marketers can understand age and gender distribution, location spread, brand’s social reach and most importantly preferences of customers. Aggregation of Facebook Likes of customers can help marketer design a customized marketing message, ad creative or campaign which will immediately connect with its customer base.
Discrete Social Profile Data of users: Marketers can offer individually customized offers to its customers based on information like birthdays, anniversary, etc. Marketers can offer differential rewards to individuals based on reach of her social circle (i.e. number of friends) and explicitly mentioned interests on Facebook. This makes campaigns highly targeted and extremely effective.

Question: Apart from having product reviews, is there a way these reviews can be showcased on the website?
Answer: Yes, ShopSocially (a.k.a. Zinrelo) can pull in the reviews; comments shared by users on social media and showcase them as an internal element on the website. This data can be made available through an API channel, and can be embedded deeply with website interface. These reviews can also be showcased on Facebook page in form of trending products gallery. The product recommendations act as social proof that can go a long way in converting a tentative website visitor into a paying customer.

ShopSocially (a.k.a. Zinrelo) is a comprehensive platform for social, referral and loyalty solutions. 1000s of brands are using ShopSocially (a.k.a. Zinrelo) platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.