Customer experience (CX) is the new battleground for organizations. By 2020, CX will overtake price and product as the key...
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Cultivating Behavioral Loyalty and Attitudinal Loyalty Among Consumers
January 14, 2019 Customer loyalty is an oft-debated subject in the market. In an interview noted for the Harvard Business School, well-known learning...
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Offering More Choice to Customers through Loyalty Rewards!
January 8, 2019 Giving customers more choice and options is the key priority for any loyalty rewards program. With number of loyalty programs...
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Revolution of Customer Experience in A Loyalty Program
November 28, 2018 Monetary rewards are not the only drivers for customer loyalty. Inherently, such programs have shifted from sign-up bonuses and loyalty...
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Importance of Omnichannel Loyalty in the B2B Segment
November 14, 2018 The ultimate goal of omnichannel, or multichannel, marketing has always been to facilitate the buyer’s journey for customers. It does...
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Loyalty Rewards Program Dos and Don’ts
October 30, 2018 Everyone loves to save money, so customer loyalty rewards program are a great way to reward your returning e-commerce buyers...
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Revamping existing loyalty programs- The new big leap!
October 25, 2018 Experiential retail has carried the industry into the realm of merchandise-free shops. Brands are now replacing what would be selling...
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Customer Segmentation: The Key to Retaining Loyal Customers
October 16, 2018 Customers are individuals, each with individual needs and interests. Approaching them as individuals will vastly aid your marketing efforts and...
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