Comprehensive guide on how to implement best practices to create an effective referral marketing program that works for your business. This videos series covers all the aspects of a referral program right from determining the right incentive structure to generating a positive ROI.
Playlist
What is referral marketing?
- Overview of referral marketing
- Influence of social media on referral marketing
How does referral marketing compare with other channels of marketing?
- Learn how referrals are cost effective in comparison to other channels of marketing
- Explore the benefits of a referral program
What are the best practices to create an effective referral program?
- Learn best practices to create a referral program
- Tips on how to get your referral program noticed by your customers
How I determine the right offer or incentive structure for my referral program?
- Learn the three critical components to create a compelling incentive structure for your referral program
How do I ensure that my referral program is ROI positive?
- Tips on how to generate positive ROI from a referral program
- Insights on how to structure your referral program to align with your business objectives
Can one create a referral program for a content site?
- Inputs on implementing a referral program for a content site
- Tips on how to offer rewards to customers for a non transactional website
Is there any research that shows referral marketing can be effective?
- Learn why creating a referral program should be at the top of your marketing priority
What are some of the best practices to promote a referral program?
- Inputs on why promoting a referral program is a must
- Tips to promote a referral program onsite, offsite and offline