Episode 3: CLV and Customer Centricity with Peter Fader
Episode 3: Customer Lifetime Value and Customer Centricity with Peter Fader
Welcome to the Zinfluencer series, presented by Zinrelo, an API-first enterprise-grade SaaS-based holistic loyalty platform. Dive into the world of loyalty with us, where every episode promises valuable insights for loyalty enthusiasts.
In the latest episode of the Zinfluencer Series – a loyalty podcast, hosted by Max Savransky, Peter Fader, a renowned professor at the Wharton School, delves into the intricacies of Customer Lifetime Value (CLV) and customer-centricity.
Here’s a brief overview of the episode:
- Definition and importance of customer lifetime value in modern marketing.
- How companies often misfocus by prioritizing products over customers.
- The true meaning and application of customer centricity.
- Strategies for effectively engaging high-value customers.
- Enhancing loyalty programs by targeting mid-tier customers for incremental gains.
- Differentiating loyalty strategies for various customer segments.
- Using long-term metrics like CLV to measure the success of loyalty programs.
The conversation highlights the need for businesses to reorient their focus on customer value and adopt more nuanced, data-driven loyalty strategies to maximize profitability.
Don’t miss out on future episodes of the Zinfluencer Series, where we explore the latest trends in loyalty.
