refer-a-friend Archives |

Demandware, Avenue And Zinrelo Unveils How To Enhance Your Conversions By 40% This Holiday Season

Marketers often look forward to holiday season as much as customers do. The onset of a festive season always sets the tone right for shopping and customers plan to spend more lavishly than they usually do. This undoubtedly creates an incredible opportunity for marketers to make more sales. Though it is a reason for marketers to beam with excitement, more traffic does not necessarily mean more sales. With the modern day online shopping trend, Merchants need to catch up and adopt modern-day marketing strategies and use Social to exploit every chance of making a sale.

That’s the reason why Avenue, Demandware and ShopSocially (a.k.a. Zinrelo) joined hands to present a special three-way webinar to showcase how the right use of Social and referral marketing strategies can help marketers fetch up to 40% more revenue from their holiday traffic.

This blog post includes the recording and presentation used in the webinar and highlights the strategies that helped Avenue, a leader in plus size fashion clothing reap 11X more ROI.

Recording of the webinar:

Presentation of the webinar:

Demandware, Avenue and ShopSocially Webinar – How merchants can get up to 40% more conversions from their holiday traffic? from Shop Socially

Key highlights from the webinar:

Holiday season is a reason enough for marketers to be excited over the expected rush of more number of visitors on their sites. However more number of visitors does not necessarily mean high quality traffic. It is in fact most likely that due to SEO and SMO campaigns there is a rush of low quality traffic that mainly comprise of window shoppers. Another challenge during Christmas and Thanksgiving is that of a clutter of deals. These endless deals often urge customers to hop from site to site before their final purchase. Photo sharing is popular, however it often limits at friends and family pics sharing and does not happen enough in the direction of people sharing their purchase experiences or product stories. Lastly, the holiday email campaigns’ clutter swamps people’s inbox only to irritate them and dissuade them from looking at some genuine offers.

Advantage ShopSocially (a.k.a. Zinrelo):

ShopSocially (a.k.a. Zinrelo) Omni Channel Marketing Solutions platform comprises of a referral program that helps in new customer acquisition, modules which remove conversion barriers and provide social proof, and loyalty solutions which ensure that clients come back for more. Complementing these functions is a list of features including easy personalization, detailed reporting, A/B testing, and mobile friendliness. ShopSocially (a.k.a. Zinrelo) offers seamlessly integrated apps plugin for major ecommerce platforms such as Demandware.

Avenue’s Journey:

Avenue® used ShopSocially’s (a.k.a. Zinrelo) Social Connect app on its website to encourage users to share their love for the brand on Facebook. As users connected with the brand, they created a social post and endorsed Avenue® brand on Facebook. Each social post acted as a referral and brought in quality referral traffic to the website. Entire interaction happened on site and users did not leave the website. High quality referral traffic originating from these referrals converted at a high rate of 28.48%.

The second ShopSocially (a.k.a. Zinrelo) app Avenue embedded was Share-a-Purchase app, which turns buyers into brand ambassadors by allowing them to share their purchases with friends in return for a small discount on their next purchase. The app has also helped acquire new customers via referrals, generate real-time social buzz, and increase repeat purchases by 26%.

Together with the Social Connect App, Share-a-Purchase App helped Avenue get thousands of word-of-mouth referrals on social media, improve their standing on search engine results pages through social sharing and backlinks, and enjoy a 11.5x ROI on their efforts. Individually, the first app converted visitors at a 28.48% rate while the latter converted at a 14.88% rate.

ShopSocially (a.k.a. Zinrelo) Strategies:

Sameer Palnitkar, Director of Zinrelo (f.k.a. ShopSocially) highlighted more strategies that can help marketers achieve up to 40% more conversions.

Customer Acquisition suite

Referral Program: ShopSocially’s (a.k.a. Zinrelo) referral marketing program delivers 10-15% increase in high quality traffic. Referrals are the most trusted sources of traffic. When referred by a friend or relative, people are 4X times more likely to buy.

Conversion suite

Social Login: Usually registration acts as a hugebarrier making it one of the main culprits against conversions. Social Login eliminates the need to create a different login identity every time a user wants to use a website. This often brings in a pleasant experience makingonline shopping more successful in terms of conversions.

Visual commerce: Visual commerce is all about picking photos from Instagram, Twitter and Facebook and displaying it on the website. This shows how several customers are using certain brands, which in turn is helping create social proofs that initiate quick purchases.

Customer Q & A: The Customer Q & A App is interestingly can be tracked and fully moderated. This necessarily creates authentic user generated content that helps remove the conversion barriers, boosts SEO and also shows that other people are buying the products. This leads to an increased engagement rate and naturally leads to more conversions.

Loyalty Suite:Having existing customers comeback to you, is like having gold on one’s hands. Going beyond the traditional Loyalty Programs and rewards for social actions; a 360 degree social loyalty solution is a modern-day strategic app that is set up in tiers, has qualification points, redemption points etc. Having this loyalty program gives immense retention value, as 80% of any company’s future revenue is generated from just 20% of their existing customers.

Some excerpts from the question and answer section of the webinar:

Question: How Customer Q & A helps to boost SEO?

Answer: Customer Q & A helps you publish user generated content on your website. This is organic content by customers for customers which is considered highly useful and ranked high by Google and other search engines. This put together gives you better SEO.

Question: How to get ShopSocially (a.k.a. Zinrelo) App on Demandware platform?

Answer: Demandware merchants can simply install the ShopSocially (a.k.a. Zinrelo) plugin on Demandware Link Marketplace, with help of the installation guide and contact ShopSocially (a.k.a. Zinrelo) to sign an agreement and get a partner _id. Within few hours you will be up and running with your chosen programs on your site.

For more details how to employ these referral marketing strategies for your brand, please write to us at [email protected] or click here to request a free demo.

Zinrelo Webinar Reveals How Wine Retailer invino Increased its Sales Conversion Rate by 133% using Social Media

Based in the heart of Sonoma’s Wine Country, popular wine retailer invino partnered with ShopSocially (a.k.a. Zinrelo) and increased its sales conversion rate by 133%. Invino embedded social commerce apps into its website and makes its site more social.

invino used the Refer-a-Friend and Share-a-purchase social apps to promote their daily offers. Refer-a-Friend app increased user-engagement causing a viral loop of referral friend traffic.

ShopSocially’s (a.k.a. Zinrelo) Share-a-Purchase app induced shoppers to unlock the promotion by sharing purchases on various social networks. An incentive well earned has 5-7X higher conversion rate as opposed to an incentive provided as a freebie. Share-a-Purchase helped invino gather rich social profile data. These social insights helped invino to run targeted social campaigns.

Powerful social app Shopping Community increased visitor’s engagement and improved SEO rank. invino embedded the Shopping Community app on its website to reinforce social proof and visitor’s trust in the invino brand.

ShopSocially’s (a.k.a. Zinrelo) social media strategies resulted in impressive gains for invino:

3% of invino’s site visitors referred invino to its friends using Refer-a-Friend.
15.67% sales conversion rate for traffic originating from social referrals.
20.93% sales conversion rate for traffic originating from social sharing of purchases.

ShopSocially (a.k.a. Zinrelo) conducted a Webinar to unravel the social media strategies used by the wine retailer, invino. Tony Westfall, CEO at invino, presented the Webinar along with Jai Rawat, CEO of ShopSocially (a.k.a. Zinrelo). Wine lovers attending the Webinar actively interacted with questions and comments.

Recorded video of the Webinar:

Presentation used in the Webinar:

ShopSocially Webinar – How Wine Retailer invino Increased its Sales Conversion Rate by 133% using Social Media from Shop Socially

Key Highlights from the Webinar:

ShopSocially (a.k.a. Zinrelo) enables brands to convert its visitors and shoppers into brand ambassadors. Social testimonials are the biggest influencers in the user’s decision making. The social testimonials act as a ‘social proof’ and give significant boost to SEO rank of e-commerce website.
Shopsocially’s (a.k.a. Zinrelo) social apps engage website visitors and convert them into rich customer profiles.
Each social action creates a post on social media leading to referral traffic and viral spread of the brand.

Excerpts from the Question and Answer section of the Webinar:

Question: How to get traffic to website on consistent basis for daily sales targets; instead of being lost in the internet.

Answer: The key strategies to get traffic are SEO which gets organic traffic and social media which amplifies existing traffic to get referrals. ShopSocially (a.k.a. Zinrelo) helps retailers gather social proof which helps with SEO rank as well as referral traffic.

Question: How did invino best utilize ShopSocially (a.k.a. Zinrelo) tools to boost its sales conversion rates?

Answer: Three specific strategies:

Increased Conversion: Users clicked on the Refer-a-Friend app to “earn” a coupon. Such earned coupons convert at 5-7X better rates. This increases the overall conversion on the website.

Repeat Traffic: Shoppers were given an incentive to share their purchases with friends. That incentive was an opportunity to bring shoppers back to the invino site.

Referral Traffic: Each share by shoppers and users resulted in a post on Facebook and Twitter. When friends discovered it and clicked on it, it created referral traffic.

Question: How social action drives SEO rank?
Answer: According to Google’s latest algorithm, sharing of a website is important than back links. Each social action increases sharing, thus driving up the SEO rank.
Additionally, testimonials generated from ShopSocially (a.k.a. Zinrelo) can be displayed on product pages as fresh, user-generated content. This is critical for SEO. It bumps up the organic SEO rank of webpage’s.