LAFCO new york Logo -updated

Increases Repeat Purchase
Revenue By 23.39%

Loyalty Rewards Program Success Story

About LAFCO

Founded in 1992 by Jon Bresler in New York, LAFCO combines traditional craftsmanship and the purest ingredients to create transporting home fragrances and personal care products. LAFCO’s luxurious collection of soaps, lotion, diffusers and candles are made from rigorously sourced essential oils. The products are hand produced using both time-honored botanical production practices and cutting-edge technology. The fragrances are designed to evoke an emotional, sensory response: soothing, invigorating, meditative, inspiring.

Objectives and Challenges

  • Improve Customer Retention
  • Increase repeat purchase revenues

The Solution: A Rewards Program

With the objective to establish a stronger connection with customers & maximizing revenue by improving customer retention, LAFCO implemented an attractive rewards program using Zinrelo’s modern-day loyalty platform.

About LAFCO

Founded in 1992 by Jon Bresler in New York, LAFCO combines traditional craftsmanship and the purest ingredients to create transporting home fragrances and personal care products. LAFCO’s luxurious collection of soaps, lotion, diffusers and candles are made from rigorously sourced essential oils. The products are hand produced using both time-honored botanical production practices and cutting-edge technology. The fragrances are designed to evoke an emotional, sensory response: soothing, invigorating, meditative, inspiring.

Objectives and Challenges

  • Improve Customer Retention
  • Increase repeat purchase revenues

The Solution: A Rewards Program

With the objective to establish a stronger connection with customers & maximizing revenue by improving customer retention, LAFCO implemented an attractive rewards program using Zinrelo’s modern-day loyalty platform.

Zinrelo’s data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 23.39% increase in repeat purchase revenue.

Brittany Boykow
Director of E-Commerce at LAFCO

LAFCO Rewards Program Overview

With the LAFCO Rewards Program, LAFCO migrated to points-based promotions instead of cash discounts.

360 Degree Engagement with Loyalty Rewards

LAFCO used Zinrelo to improve Customer Engagement. LAFCO offered multiple point earning opportunities such as purchases made on website, referrals, birthday bonus, welcome bonus and sharing on social media (Facebook, Twitter and Pinterest). This created 360 degree engagement. The points could be redeemed for discount coupons, free products or attractive rewards such as free shipping or product samples.

A tier-based rewards program to accelerate the points earning capability and gifts on birthday to create an emotional connect made a huge difference! A mix of discounts and freebies ensured that customers were motivated to take actions to earn points.

Experience the Zinrelo Loyalty Rewards Platform to Believe it!

Tier-Based Rewards Program to Engage Customers

Reward tiers based on various customer segments helped drive higher participation in the rewards program. After reaching a certain number of points, a customer is upgraded to the next tier and receives exclusive benefits from that tier. The three tiers were Silver, Gold and Platinum. They were designed to offer users a reason to move to higher tiers.

Silver

Minimum 0 pts
1x points per $ spent

Gold

Minimum 2500 pts
1.25x points per $ spent

Platinum

Minimum 5000 pts
1.5x points per $ spent

Data analytics from Zinrelo helped provide deeper cohort-based insights for members in various rewards program tiers.

Creating Stronger Email Engagement with Rewards

The targeted loyalty email campaigns witnessed an open rate of 3.08X higher than the industry average. Additionally, the click rate was 7.37X higher than industry average. This indicated a high level of interest and engagement among customers for their rewards program.

Zinrelo Rewards Platform Architecture

Here are some of the key architectural components that helped LAFCO build an extremely successful and robust rewards program.

Data Sciences Approach

Deep data sciences for running targeted promotional campaigns using rewards point.

Robust scalable platform

Manage high traffic volumes with ease. AWS capabilities ensure high availability and uptime.

User Friendly

Intuitive end-user dashboard to maximize points redemption.

Fully Managed Services

Completely handle the rewards program.

Excellent Support

Prompt and friendly
support staff.

Security

A highly secure platform.

Rewards Program Results

Increase in customer retention

Increase in repeat purchase revenue

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