Phil Rubin

Founder and Principal | Grey Space Matters

8 Episodes

Podcast

Approx. 1 minutes

English

Free for everyone

From Strategy to Depth: Redefining Loyalty Beyond Transactions with Phil Rubin

Welcome to the Zinfluencer Series, presented by Zinrelo, a leading API-first enterprise-grade SaaS-based loyalty platform. In this episode, host Max Savransky, Zinrelo’s Head of Loyalty Strategy, engages in a compelling dialogue with Phil Rubin, Founder of Grey Space Matters.

Here’s what we delve into:

  1. Harnessing E-commerce Platforms for Enhanced Customer Loyalty: Explore innovative approaches to leverage e-commerce platforms effectively in fostering lasting customer loyalty and driving business growth.
  2. Adapting Loyalty Strategies to Dynamic E-commerce Landscapes: Gain insights into how loyalty strategies evolve amidst the ever-changing dynamics of online shopping behaviors and market trends.
  3. Optimizing Profitability Through E-commerce-driven Loyalty Initiatives: Discover practical strategies tailored for mid-market brands to maximize profitability while prioritizing customer loyalty through e-commerce channels.
  4. Leveraging First-Party Data for Sustainable Customer Engagement: Insights on leveraging first-party data to cultivate sustained customer engagement and enhance personalized experiences.
  5. Common Pitfalls in Implementing E-commerce-centric Loyalty Programs: Identify common challenges and pitfalls businesses face when integrating loyalty programs into their e-commerce strategies and how to mitigate them.

Join the conversation and stay informed about the latest trends in loyalty management by subscribing to the Zinfluencer Series.

Phil Rubin

Founder and Principal | Grey Space Matters

Founded rDialogue and served as Executive VP at Bond Brand Loyalty. Recognized leader in the loyalty industry, driving growth for startups to Fortune 500 companies.