Peter Fader

Professor of Marketing | The Wharton School

8 Episodes

Podcast

Approx. 1 minutes

English

Free for everyone

Episode 3: Customer Lifetime Value and Customer Centricity with Peter Fader

Welcome to the Zinfluencer series, presented by Zinrelo, an API-first enterprise-grade SaaS-based holistic loyalty platform. Dive into the world of loyalty with us, where every episode promises valuable insights for loyalty enthusiasts.

In the latest episode of the Zinfluencer Series – a loyalty podcast, hosted by Max Savransky, Peter Fader, a renowned professor at the Wharton School, delves into the intricacies of Customer Lifetime Value (CLV) and customer-centricity.

Here’s a brief overview of the episode:

  • Definition and importance of customer lifetime value in modern marketing.
  • How companies often misfocus by prioritizing products over customers.
  • The true meaning and application of customer centricity.
  • Strategies for effectively engaging high-value customers.
  • Enhancing loyalty programs by targeting mid-tier customers for incremental gains.
  • Differentiating loyalty strategies for various customer segments.
  • Using long-term metrics like CLV to measure the success of loyalty programs.

The conversation highlights the need for businesses to reorient their focus on customer value and adopt more nuanced, data-driven loyalty strategies to maximize profitability.

Don’t miss out on future episodes of the Zinfluencer Series, where we explore the latest trends in loyalty.

Related Resources:

Peter Fader

Professor of Marketing | The Wharton School

Co-founded Zodiac (acquired by Nike) and Theta Equity Partners. Expert in customer behavior analysis, focusing on customer lifetime value and sales forecasting.