Omnichannel Marketing

Omnichannel Marketing Through Loyalty Programs

Build a unified, seamless experience across all channels, boosting customer engagement and loyalty with consistent, connected interactions at every touchpoint, both online and offline.

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Features Overview

Deliver consistent loyalty experiences across all channels.

The rise of the internet, mobile technologies, and digitalization has disrupted businesses, with the pandemic accelerating the shift to digital channels. Marketers now ask which channel is best— the answer is omnichannel retail. Modern businesses must offer customers what they want, when and where they want it. A true omnichannel experience goes beyond selling on multiple channels; it ensures seamless customer engagement across all touchpoints. This holistic approach, unlike multi-channel, can be effectively achieved through a well-designed loyalty program.

Why an omnichannel experience is a must?

In the “Internet of Things” era, every business is expected to have an online presence. A recent study by Harvard Business Review across 46k shoppers revealed that an omnichannel experience helps businesses differentiate themselves from their competition.

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Only 7% shopped exclusively online.
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20% were store-only shoppers.
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73% moved across multiple channels.

How loyalty programs help with omnichannel marketing?

Loyalty programs seamlessly integrate with omnichannel marketing, enhancing customer engagement and retention across multiple touchpoints. By leveraging different channels, businesses can create a unified and rewarding experience for customers.

01

Cross-Channel Point Accumulation

Customers can earn and redeem points across both online and offline channels, ensuring a consistent experience.

02

Real-Time Access

Loyalty dashboards displaying points, rewards, and purchase history are accessible across all platforms, offering convenience on the go

03

Personalized Promotions

Loyalty programs use customer data to tailor promotions based on behavior, increasing engagement and satisfaction.

04

Boosted Brand Recall

Consistent interaction with loyalty programs ensures higher brand recall when customers are ready to make their next purchase.

05

Opportunities for Upselling

Omnichannel models like BOPIS (buy online, pick up in-store) offer chances for upselling or product sampling, enhancing the in-store experience.

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Hear From Our Happy Clients

Discover how brands are upgrading their loyalty strategies with Zinrelo’s Holistic Solutions.

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The Zinrelo advantage

Deep data analytics

Gain smarter insights to improve customer loyalty.

Deep data analytics

Zero & first-party data

Collect valuable data directly from customers.

Zero & first-party data

Machine learning

Enhance program performance with intelligent machine learning.

Machine learning

Real-time visualization

Visualize key metrics data instantly for informed decisions.

Real-time visualization

Strategic consultation

Expert guidance for optimal loyalty program success.

Strategic consultation

Enterprise-grade

Robust, scalable solutions for large-scale implementations.

Enterprise-grade

Empower your loyalty program with our cutting-edge platform

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Multidimensional Loyalty

Reward you customers for every interaction such as social media engagement & referrals.

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Omnichannel Loyalty

Deliver a seamless loyalty experience across all customer touchpoints — in-store or online.

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Personalization

Reward and communicate based on individual preferences, purchase history and behavior patterns.

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Zero & First Data Acquisition

Get detailed customer data and build customer profiles from day one.

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Gamification

Incorporate interactive elements to make your loyalty program more exciting and addictive.

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Referral Loyalty

Leverage the power of referrals that reward customers and increase brand advocacy.

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Incentive Engine/Rewards Catalog

Deliver rewards that customers want with our next-gen incentive engine.

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Multi-Country Capabilities

Zinrelo helps you build a truly global loyalty presence with region specific strategies.

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Loyalty Microsite

Our customizable microsites give you a branded environment for customers to interact with the brand.

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UGC (User-Generated Content)

Encourage and use user-generated content, such as reviews, to increase engagement.

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Email and SMS Engine

Our built-in messaging system allows you to send personalized notifications and targeted offers.

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