Loyalty Program Leadership Series Videos

A leader is the one who knows the way, goes the way and shows the way. – John C. Maxwell

Through this leadership series, Zinrelo shares valuable insights in the loyalty & rewards program domain.

Building An Emotional Connect Video Series

Intro – Building an emotional bond with customers

Part 1 – Create a feeling of exclusivity

Part 2 – Customer experience is the next competitive battleground

Part 3 – Touch your customers lives

Part 4 – An emotional bond ties brands and customers together in a common thread, a shared value.

Why is a loyalty program important for a business?

When should a business think about a loyalty program?

How much money should a business invest in a loyalty program?

How do I name my reward points?

How should I name my loyalty program?

What should be the components of a loyalty program?

How do I promote the loyalty program?

What are the most common redemption options ?

What are the key features to look for in a modern-day loyalty program?

What is referral marketing?

How does referral marketing compare with other channels of marketing?

What are the best practices to create an effective referral program?

How do I determine the right offer or incentive structure for my referral program?

How do I ensure that my referral program is ROI positive?

Can one create a referral program for a content site?

Is there any research that shows referral marketing can be effective?

What are some of the best practices to promote a referral program?