Leveraging word-of-mouth

Word of mouth is the most powerful factor when it comes to consumers’ relationships with brands. Marketers can spend millions of dollars on advertising campaigns, yet often what makes up a customer’s mind is a free word-of-mouth recommendation from a trusted source.

The following infographic shares few convincing stats on how word-of-mouth is important for any business and the remarkable results achieved by businesses on implementing a referral marketing program before and after a customer makes a purchase from the eCommerce site.