Research by Adobe shows that average revenue per visit increases exponentially with each repeat visit and repeat customers already account for significant chunks of revenue for online businesses worldwide (41 percent of total online revenue in the U.S.- even though only 8 percent of U.S. customers are repeat customers). Another interesting statistics from Marketing Metrics states that the probability of making a repeat customer buy a product are between 60-70 percent, whereas the chances a new customer will buy your product ranges between 5-20 percent. Thus, highlighting the massive potential from a repeat customer.
If you are looking to increase your repeat customers, learn how MyGiftCardSupply achieves 35% increase in its repeat customers with a loyalty rewards program. In addition, this infographic also includes key strategies that worked for them.