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ABOUT PREDATOR NUTRITION

PredatorNutrition.com is a leading sports nutrition business in the UK. Predator Nutrition sells the best brands from around the world and are exclusive distributors to many leading brands such as Driven Sports, PES, Body Nutrition, Molecular Nutrition, MTS Nutrition and many more.

OBJECTIVES

  • Boost customer engagement on the website
  • Increase repeat purchases and customer retention
  • Maximize participation and enrollments for the loyalty program
  • Get high quality traffic through word-of-mouth recommendations
  • Leverage the power of social referrals to acquire new customers
  • Boost brand visibility via social channels

METHODOLOGY

Predator Nutrition implemented Zinrelo’s loyalty rewards program with 360-degree engagement module to reward its users not only for purchases but for multiple interactions on the website thus enhancing customer engagement. To boost new customer acquisition and to complete the 360 engagement module, Predator nutrition also implemented the referral program from Zinrelo.

Predator Nutrition awarded points not just for purchases but for following activities too!

Complete a purchase

Refer a friend

Review a product

Share on social media

Subscribe via email

Creating an online account

Redemption Options:

Predator Nutrition offered several exciting rewards in lieu of loyalty point’s redemption including money off vouchers, gym clothing, supplements, shakers, personalized training and diet programs.

Loyalty Tiers:

The brand designed customized loyalty tiers for its loyal customers. The tiers include Leapord, Jaguar, Lion, Tiger, Great White Shark and T-Rex. Customizable tier specific benefits such as points multiplier, access to exclusive redemption options etc. was also incorporated in the program to motivate customers to move up the ladder.

Predator Nutrition Loyalty Program Redemption Options
Predator Nutrition Tier Dashboard

RESULTS ACHIEVED

LOYALTY PROGRAM

  • 33%  Increase in Average Order Value (AOV)
  • 1.7  Times More Purchases by Members Who Redeemed
  • 1000+  Customers Enrolled as Loyalty Members in a Quarter

REFERRAL PROGRAM

  • 25.23%  Referrals Converted into Sales
  • Achieved Brand Virality via Word-of-Mouth Promotions

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ADDITIONAL RESOURCES

WEBINAR

CASE STUDY

PRESS RELEASE

LIVE WEBSITE

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