Hobbytron loyalty rewards program case study banner

ABOUT HOBBYTRON

HobbyTron.com is the #1 online retailer in RC Toys and Airsoft Guns. With over 10,000 active Affiliates, HobbyTron is the industry’s best and largest suppliers of the hottest, innovative toys and hobby supplies in the world, with an emphasis in remote-control cars, airplanes and helicopters and Airsoft guns.

OBJECTIVES

  • Drive customer engagement at multiple touch points on the website
  • Boost in customer spending
  • Increase in customer retention
  • Boost purchases on the website through word of mouth promotions
  • Encourage users to share the website via popular social channels
  • Drive high quality referral traffic

METHODOLOGY

With an objective to maximize customer acquisition, engagement and retention HobbyTron implemented the modern day loyalty rewards program from Zinrelo. The loyalty program not only rewarded users for purchases but for multiple interactions on the website and ensured 360-degree customer engagement. The loyalty program helped HobbyTron to boost customer spending on the website. HobbyTron also implemented the referral program from Zinrelo to encourage visitors to share the website and drive in high-quality referral traffic.

HobbyTron awarded points not just for purchases but for following activities too!

Complete a purchase

Refer a friend

Review a product

Create a wish list

Sign up for email alerts

Upload a photo on Instagram

Redemption Options:

For point’s redemption, HobbyTron offered customers a wide selection of gift cards.

RESULTS ACHIEVED

LOYALTY PROGRAM

  • 3X Increase in customer spending for loyalty program members
  • 84% Increase in revenue from the loyal customers
  • 89% Increase in Average Order Value (AOV)

REFERRAL PROGRAM

  • Achieved Brand virality via word-of-mouth promotions

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ADDITIONAL RESOURCES

CASE STUDY

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