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ABOUT HEADBLADE

HeadBlade has taken the head shaving niche and created a lifestyle brand for millions of people around the world who shave their heads. The original HeadBlade was listed amongst TIME magazine’s Top 10 Designs in 2000 and has been part of the distinguished permanent collection at the Museum of Modern Art, (MoMA) in New York since 2005.

OBJECTIVES

  • Convert site visitors into loyal customers
  • Increase repeat sales
  • Boost in spending from loyal customers
  • Boost purchases on the website through referrals
  • Engage customers at every touch point
  • Enhance brand visibility via social channels

METHODOLOGY

HeadBlade, a design centric grooming company for a head shave razor brand was looking to actively engage its site visitors at every touch point and turn them into loyal raving fans to boost repeat sales. In order to increase customer retention and to enhance engagement, HeadBlade implemented Zinrelo’s 360 degree customer loyalty program on its website and launched its HeadBlade Rewards Program. The 360 degree engagement model of the loyalty rewards program assisted the brand to engage with the customers at a spectrum of touch points and rewarded them not only for purchase but a host of other activities.

In addition, HeadBlade embedded Zinrelo’s Refer-a-Friend program on its website and encouraged users to refer the brand via email, Facebook, Twitter etc.

HeadBlade awarded points not just for purchases but for following activities too!

Complete a purchase

Refer a friend

New account creation

Share on Facebook

Subscribe via Twitter

Subscribe to the mailing list

RESULTS ACHIEVED

LOYALTY PROGRAM

  • 22%  Increase in Average Order Value (AOV)
  • 31%  Higher purchase frequency for registered members of the loyalty program
  • 60%  Conversion rate for loyalty program users

REFERRAL PROGRAM

  • Achieved High quality traffic on website via referrals
  • Uplift in user acquisition and engagement

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ADDITIONAL RESOURCES

CASE STUDY

PRESS RELEASE

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