FSAstore.com loyalty rewards program case study banner

ABOUT FSASTORE.COM

FSAstore.com was founded to make it simple and convenient to spend, manage, and use an FSA. FSAstore.com is the only e-commerce site stocked exclusively with FSA eligible products, eliminating any and all guesswork as to what is and is not FSA eligible. In addition to the 4,000 eligible products available, the site offers educational resources for FSA holders, including the most comprehensive Eligibility List in the industry and a Learning Center with answers to the most common FSA questions.

OBJECTIVES

  • Drive engagement with its vast base of customers
  • Increase in repeat purchases and revenue
  • Boost in spending from loyal customers
  • Boost purchases on the website through word of mouth promotions
  • Leverage the power of social referrals to acquire new customers
  • Boost brand visibility via social channels

METHODOLOGY

FSAstore.com implemented a modern day loyalty rewards program from Zinrelo to reward its customers by engaging them at various touch points on its website through a simple yet effective 360 degree engagement module. In addition, FSAstore.com also leveraged the power of social referrals to acquire new customers and boost brand visibility via social channels.

FSAStore.com awarded points not just for purchases but for following activities too!

Complete a purchase

Refer a friend

Review a product

Share on Facebook

Subscribe via Twitter

Sharing an FSA deadline

Redemption Options:

For point’s redemption, FSAstore offered customers a special coupon via email. The coupon code allowed the loyalty program users to save on their purchases during check out on FSAstore.com.

RESULTS ACHIEVED

LOYALTY PROGRAM

  • 5.5%  Increase in Average Order Value (AOV)
  • 74%   Increase in Revenue for Registered Members of the Loyalty Program
  • 64%  Higher Purchase Frequency for Loyalty Program Users

REFERRAL PROGRAM

  • Achieved Brand Virality via Word-of-Mouth Promotions

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