The catholic Company Rewards Program -Banner

ABOUT THE CATHOLIC COMPANY

The Catholic Company provides essential Catholic books and gifts including Bibles, Catechisms, rosaries, crucifixes, DVDs, jewelry, and more to customers worldwide. It is known for its selection of high quality products, quick delivery, and customer service. Since it began selling Catholic products online in 2001, the company has expanded to one of the most comprehensive collections of Catholic books and gifts available in any one store.

OBJECTIVES

  • Increase repeat purchase frequency
  • Boost Average Order Value (AOV)
  • Enhance customer engagement on the website
  • Increase customer spending and repeat sales
  • Boost per-customer revenue
  • Create fiercely loyal customers

METHODOLOGY

Leading Catholic products retailer, The Catholic Company was looking to convert its website visitors into repeat, loyal customers. With an objective to boost the Average Order Value (AOV) and increase repeat purchases on its site, The Catholic Company implemented the Zinrelo’s 360 degree customer loyalty rewards program and launched “The Catholic Advantage Rewards Program” on its site. To facilitate user engagement and enrollment, The Catholic Advantage Rewards Program was promoted on the home page.

The Catholic Advantage Rewards Program rewarded its loyal customers with 10 reward points for every $1 spent for online purchases. The brand presented an opportunity to the users to easily redeem the gift certificates for future purchases on the website. The modern day loyalty program encouraged repeat purchases and made a direct, measurable impact on the revenues for The Catholic Company.

RESULTS ACHIEVED

  • 65%  Jump in repeat purchase frequency per user
  • 25%   Increase in Average Order Value (AOV) for loyalty program users
  • 2X%  Increase in per customer revenue for loyalty users
  • Earned Thousands of loyal customers
  • Boost  in User engagement on the website

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ADDITIONAL RESOURCES

CASE STUDY

PRESS RELEASE

LIVE WEBSITE

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