ABOUT PREDATOR NUTRITION
PredatorNutrition.com is a leading sports nutrition business in the UK. Predator Nutrition sells the best brands from around the world and are exclusive distributors to many leading brands such as Driven Sports, PES, Body Nutrition, Molecular Nutrition, MTS Nutrition and many more.
OBJECTIVES
- Boost customer engagement on the website
- Increase repeat purchases and customer retention
- Maximize participation and enrollments for the loyalty program
- Get high quality traffic through word-of-mouth recommendations
- Leverage the power of social referrals to acquire new customers
- Boost brand visibility via social channels
METHODOLOGY
Predator Nutrition implemented Zinrelo’s loyalty rewards program with 360-degree engagement module to reward its users not only for purchases but for multiple interactions on the website thus enhancing customer engagement. To boost new customer acquisition and to complete the 360 engagement module, Predator nutrition also implemented the referral program from Zinrelo.
Complete a purchase
Refer a friend
Review a product
Share on social media
Subscribe via email
Creating an online account
Redemption Options:
Predator Nutrition offered several exciting rewards in lieu of loyalty point’s redemption including money off vouchers, gym clothing, supplements, shakers, personalized training and diet programs.
Loyalty Tiers:
The brand designed customized loyalty tiers for its loyal customers. The tiers include Leapord, Jaguar, Lion, Tiger, Great White Shark and T-Rex. Customizable tier specific benefits such as points multiplier, access to exclusive redemption options etc. was also incorporated in the program to motivate customers to move up the ladder.
RESULTS ACHIEVED
LOYALTY PROGRAM
- 33% Increase in Average Order Value (AOV)
- 1.7 Times More Purchases by Members Who Redeemed
- 1000+ Customers Enrolled as Loyalty Members in a Quarter
REFERRAL PROGRAM
- 25.23% Referrals Converted into Sales
- Achieved Brand Virality via Word-of-Mouth Promotions
"This unique partnership with Zinrelo has meant that 1000′s of our loyal customers have benefited from the strategic loyalty program which has helped us to increase engagement levels & repeat sales."
Phil Slater, Head of Marketing, Predator Nutrition