About Nature’s Fusions
Nature’s Fusions is a family-owned business dedicated towards offering people the tools to improve their lives and natural health. Nature’s Fusions is founded on three tenets: quality, integrity and the forever guarantee. They began as a small distribution company for family and friends, offering high-quality essential oils and honest information for free. Today, Nature’s Fusions products are carried in hundreds of stores worldwide!
Nature’s Fusions uses A/B testing to measure the impact of their rewards program.
The Challenges
- To increase the repeat purchase rate from existing customers
- To improve customer engagement with email
The Solution:
Nature’s Fusions enabled a rewards program on their website using Zinrelo’s loyalty platform. The rewards program was designed to maximize repeat purchases from existing customers.
The Methodology
To measure the impact of their rewards program, Nature’s Fusions set up an A/B test. The objective of the test was to measure the incremental retention driven by the rewards program. Customers who had purchased from Nature’s Fusions in the last 6 months were randomly divided into two groups – Group 1 (test group) and Group 2 (control group).
Rewards Program Results
Increase In Repeat
Purchase Rate
Email
Open Rate
Email
Click Rate
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions