About DefenAge
DefenAge is the #1 global anti-aging skincare brand. First released its products in 2015, the brand is driven by scientifically proven practices and backed by the world’s leading dermatologists. The cruelty-free brand has won 9+ elite awards in the beauty Industry.
Objectives and Challenges
- Increase customer retention
- Increase repeat purchase revenue
The Solution: A Loyalty Rewards Program powered by Zinrelo
The following components of the loyalty rewards program made a huge difference:
- Omnichannel loyalty across the website and physical stores
- Deep personalization and segmentation to boost purchase frequency
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by Zinrelo throughout this journey.
Annette Berg
Director of Customer Experience | Defenage