Loyalty Rewards Program Case Study
About Essence Cosmetics
Essence Cosmetics started in 2011 with a small team dedicated to bringing affordable, fun, and high-quality products into the serious world of Cosmetics. In their 20 years of operations, they have bagged multiple beauty awards and work tirelessly to give back to society.
Objectives and Challenges
- Improve customer engagement
- Increase repeat purchase revenues
The Solution: A Rewards Program
With the objective to establish a stronger engagement for loyal customers & to maximize revenue through repeat purchases, Essence Cosmetics implemented their Rewards program using Zinrelo’s modern-day loyalty rewards platform.
About Essence Cosmetics
Essence Cosmetics started in 2011 with a small team dedicated to bringing affordable, fun, and high-quality products into the serious world of Cosmetics. In their 20 years of operations, they have bagged multiple beauty awards and work tirelessly to give back to society.
Objectives and Challenges
- Improve customer engagement
- Increase repeat purchase revenues
The Solution: A Rewards Program
With the objective to establish a stronger engagement for loyal customers & to maximize revenue through repeat purchases, Essence Cosmetics implemented their Rewards program using Zinrelo’s modern-day loyalty rewards platform.
We witnessed an impressive 84% lift in our revenues in just three months. This is amazing!” commented Somer Bromwell, Senior Digital Marketing Manager at Essence Cosmetics. “We are delighted to see the immense value delivered by Zinrelo in such a short time frame!
Somer Bromwell
Senior Digital Marketing Manager at Essence Cosmetics
Rewards Program Results
Increase in
Customer Retention
Increase in Repeat
Purchase Revenue
