ZINRELO BLOG

Using A Holistic Approach To Loyalty For Building Stronger And Sustainable Customer Connections

Using A Holistic Approach To Loyalty For Building Stronger And Sustainable Customer Connections

It is said that change is the only constant, and that is true for brands, too. Brands need to constantly...
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What Is Transactional Loyalty and Does It Lead to Long-Term Customer Loyalty?

What Is Transactional Loyalty and Does It Lead to Long-Term Customer Loyalty?

COVID-19 has changed almost everything in terms of customer-brand interactions. A pandemic of historic proportions has upended traditional strategies and...
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Engage. Retain. Repeat – Why a Loyalty Program is a Must-have for Brands in 2023

Engage. Retain. Repeat – Why a Loyalty Program is a Must-have for Brands in 2023

New research shows a 222% increase in customer acquisition costs, this puts renewed focus on e-commerce profitability and repeat sales....
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Samir Palnitkar Shares his Valuable Insights on Loyalty Strategies with Express Computer

Samir Palnitkar Shares his Valuable Insights on Loyalty Strategies with Express Computer

An interesting conversation with Samir Palnitkar & Srikanth RP, Editor-in-chief at Express Computer (The Indian Express Group). In an era...
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Risks of Loyalty Programs and How to Mitigate Them: Definitions, Examples, and Strategies

Risks of Loyalty Programs and How to Mitigate Them: Definitions, Examples, and Strategies

Building customer loyalty is a continuous process irrespective of market volatility. Inflation rates have skyrocketed, pushing customers to think twice...
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Financial Services Loyalty Programs Evolution, Current and Future Trends [With Examples]

Financial Services Loyalty Programs Evolution, Current and Future Trends [With Examples]

69% of customers agree that loyalty programs highly influence their purchase choice as they focus on saving money. Hence, financial...
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3 Ways to Boost Your Revenue With Zinrelo and HubSpot

3 Ways to Boost Your Revenue With Zinrelo and HubSpot

Marketers today are prioritizing customer experience - this emerges as one of the key reasons why people choose one brand...
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Loyalty program essentials to delight your customers this holiday season

Loyalty program essentials to delight your customers this holiday season

The holiday season is just around the corner. Retail sales are expected to surpass $1.02 trillion for the 2022 holiday...
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An Ideal Loyalty Program Is Incomplete Without Deep Data Analytics

An Ideal Loyalty Program Is Incomplete Without Deep Data Analytics

Just having a loyalty program is no more an advantage for brands. Each native American is part of an average...
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3 Key Imperatives for Retaining Customers Through Loyalty Programs in 2023

3 Key Imperatives for Retaining Customers Through Loyalty Programs in 2023

The loyalty management market is expected to grow to $18.2 Billion by 2026. This indicates that most brands are looking...
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Build Customer Loyalty After Crisis: Loyalty Programs as a Lifeline

Build Customer Loyalty After Crisis: Loyalty Programs as a Lifeline

Customers always prefer brands that communicate consistently and deliver value as rewards, discounts, and experiences. Building and managing customer loyalty...
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Why are loyalty programs quintessential for achieving personalization?

Why are loyalty programs quintessential for achieving personalization?

Marketers understand the necessity of embracing personalization for customers. Brands try every market trend, from personalizing marketing communications to launching...
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Customer Loyalty Segmentation Definition, Benefits, and Strategy for Success

Customer Loyalty Segmentation Definition, Benefits, and Strategy for Success

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A Case Study on What Makes the Sephora’s Loyalty Rewards Program Successful?

A Case Study on What Makes the Sephora’s Loyalty Rewards Program Successful?

According to research by IRI Worldwide, in 2017, 74 percent of consumers chose a store based on a strong loyalty...
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Understanding the Evolution of Customer Loyalty Programs

Understanding the Evolution of Customer Loyalty Programs

Loyalty programs did not start as a discovery or an invention. Even before the first-ever dated loyalty program, the shop...
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