Zinrelo Blogs filed under Loyalty Programs & Data Collection

In today’s hyper-connected digital landscape, data has become the bedrock of personalized customer experiences. According to 2022 Gartner data, 53% of marketing decisions are influenced by analytics. However, as we sail deeper into the privacy-first era, businesses face an increasingly complex challenge: collecting and leveraging consumer data without infringing on privacy concerns. While consumers demand more personalized interactions, their awareness of data privacy can lead to a cautious approach toward sharing personal information. This paradox has left businesses searching for innovative ways to gather valuable insights while respecting customer privacy.