Zinrelo Blogs filed under customer experience

If you look at how modern businesses operate versus how things used to be done in the past, the difference is night and day. And sure, technology has a lot to do with it. But even though technology has evolved, certain fundamentals of customer satisfaction remain unchanged.

Along with the rapid digital revolution, the awareness of customers towards the environment has substantially increased. Gartner predicts that sustainability’s role in business will accelerate in the coming years. Customers’ growing awareness of green earth is a sign of behavioral evolution for marketers.