Marketers today are prioritizing customer experience – this emerges as one of the key reasons why people choose one brand over another. SaaS (software as a service) brands are especially motivated to provide an excellent customer experience. They rely on customers coming back to their product month after month, and year after year and recommending it to their peers and networks.
Building a successful loyalty program and upselling customers both make a big impact on the bottom line and improve your overall customer experience. How? By establishing a direct relationship with top customers and rewarding them for their time and expertise. Acquiring new customers is more costly than selling to your existing customers, so loyalty programs end up saving your marketing and sales dollars for other initiatives.
Loyalty programs work best when the data, technology, and strategy work in tandem.
The Zinrelo Loyalty Rewards integration with the HubSpot CRM helps companies of all sizes to:
- Increase customer retention rates
- Boost repeat purchase revenue
- Maintain a strategic approach with a holistic view of loyalty
- Improve click and open rates in automated email campaigns
- Access omnichannel engagement capabilities
- Unify the customer experience across all touchpoints
Let’s explore how companies can use loyalty programs and customer data to grow.
3 Ways to Boost Revenue from Existing Customers Using Zinrelo and HubSpot
Upselling and cross-selling customers has evolved from individual customer success representatives suggesting new features or subscription levels to their accounts. Now, marketing, sales, and customer success are all invested in driving customer loyalty.
Zinrelo has been ranked a top loyalty rewards management software by G2. HubSpot’s CRM is the #1 choice for scaling businesses. Together, users can access a smart loyalty rewards platform and powerful marketing automation tools that support scalable growth.
1. Create a tier-based rewards program using customer data
Having different levels in your rewards program is inherently motivating. Users want to level up, watch their points accumulate, and work towards milestones as a part of a community. Use customer data to separate your rewards program into tiers, and offer exclusive benefits to members in each group.
2. Send targeted email campaigns for higher engagement
Segment your rewards lists by reward activity, number of referrals, lifecycle stage, company annual revenue, and other characteristics. Use these targeted audiences for new member perks, product announcements, and other marketing campaigns.
3. Run omni-channel promotional campaigns to various segments and analyze performance
Omni-channel rewards programs have built-in virality—excited users will want to share the benefits with others in their network. But how can your program grow and lead to continued use without intentional efforts to keep it top of mind? Multichannel promotional campaigns help reach your audiences wherever they are, and with customer data from HubSpot, can be smarter than ever before.
Examples of Successful Loyalty Programs by Zinrelo
Jelly Belly the world’s #1 gourmet jelly bean brand was able to create holistic customer engagement with Zinrelo’s loyalty platform. Companies who have optimized their rewards strategy see exponentially more benefits when they run regular promotional campaigns using tools like HubSpot.
Another example is Stride Rite, an innovative children’s footwear brand that has built a loyal community for parents with its loyalty program ‘Little Loyals’. After analyzing the impact of the program, Stride Rite witnessed a 31% increase in customer retention and a 43% increase in revenue per member.
“Zinrelo’s loyalty platform helped us create stronger customer engagement and we have seen the average order value increase by 25%.”- Pia Shah, Marketing Analyst at Stride Rite
Other brands that have benefited with a loyalty program include:
- LAFCO built a tier-based rewards program using Zinrelo and saw 3X higher email open rates than the industry average + 7X higher click rates. After implementing loyalty rewards, LAFCO experienced 27% higher customer retention + 23% more repeat purchases.
- Best Cigar Prices with their loyalty program shifted from cash discounts to points-based rewards and witnessed a 39% increase in the average order value.
Grow Your Business with Holistic Loyalty Rewards Management
Data can help uncover opportunities to grow your business through rewards, like adding a social media referral reward, or a birthday surprise to engage customers. Use the Zinrelo Loyalty Rewards integration with the HubSpot CRM to build a premium loyalty program that helps to move the revenue needle.
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