Author Sylvina Roy

Loyalty programs can help businesses foster stronger relationships with customers, drive sales, and gain a competitive edge in the market

The relationship between customer experience and customer loyalty is a critical driver of success. Evolving far beyond its traditional role of issue resolution, customer experience now plays a pivotal role in shaping the post-purchase customer experience across various industries. This evolution signifies a strategic transformation, positioning customer experience as a problem-solving tool and a key influencer in nurturing lasting customer relationships and bolstering brand advocacy.

If you look at how modern businesses operate versus how things used to be done in the past, the difference is night and day. And sure, technology has a lot to do with it. But even though technology has evolved, certain fundamentals of customer satisfaction remain unchanged.