Author Samir Palnitkar

When a business launches a rewards program, it is critical to evaluate the impact of reward points on its financial

In today’s competitive business landscape, loyalty programs have become a crucial tool for retaining customers and driving repeat business. Whether you’re a small startup or a large corporation, implementing an effective loyalty program can significantly impact your bottom line. However, to ensure its success, you need solid financial planning strategies.

Coffee helps us to kick start our day or helps us take the best breaks when we need one! Coffee gives us the much-needed boost of energy. The coffee market is growing at a CAGR of 5.5% during the forecast period (2019 – 2024). The number of Americans who drink a cup of coffee daily has been the highest in six years. This highlights the massive potential of this market segment. One of the key players in the coffee market is Starbucks, a common name to the coffee cravings! Starbucks has 30,184 stores worldwide, making a consistent coffee experience available in different countries throughout the world.

Relationships and communication with existing customers have a tremendous impact on your organization. You can increase revenue by focusing more

The most important relationship for any business is with their customers. Love for customers translates in the form of how

Most would describe it as the art of recognizing your most loyal customers, identifying their user behavior with relevant data analytics, and focusing activities with customers at the fulcrum point.

Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape

Ever wondered if you can quantify the value of a repeat customer, specifically for your business? Can you apply a

With the introduction of Accounting Standards Codification ASC 606, the liability incurred by rewards programs is becoming an increasingly