Author Reny Punnoose

According to research by IRI Worldwide, in 2017, 74 percent of consumers chose a store based on a strong loyalty

Gone are the days when business customers lasted for a lifetime. It is getting easier than ever for B2B customers

For every business across the globe, repeat customers are considered one of the most valuable assets to maintain profitability. Apart

Loyalty programs are now powerful tools of relationship marketing and becoming popular in encouraging customer loyalty. U.S. consumers have

Acquiring a new customer costs more than selling to an existing one. Repeat customers also spend more than first-time

eMarketer forecasts the total US holiday retail sales will climb 3.8% to $1.008 trillion this year: the first

What differentiates a brand advocate from a loyal customer? A brand advocate is a customer who talks favourably about a

Customers demand what they want to demand. When companies fail to deliver experience by experience or live up to their

Encouraging customers to keep using the benefits of your program is the key to success for a loyalty rewards program