Author Jai Rawat

In today’s hyper-connected digital landscape, data has become the bedrock of personalized customer experiences. According to 2022 Gartner data, 53% of marketing decisions are influenced by analytics. However, as we sail deeper into the privacy-first era, businesses face an increasingly complex challenge: collecting and leveraging consumer data without infringing on privacy concerns. While consumers demand more personalized interactions, their awareness of data privacy can lead to a cautious approach toward sharing personal information. This paradox has left businesses searching for innovative ways to gather valuable insights while respecting customer privacy.

Business enterprises need to take a critical look at the essential factors to set themselves up for customer loyalty success. Read how you can build a customer loyalty program in 2023.

Have you ever wondered why you chose that last purchase? Was it logic or instinct? I frequently think about these questions as I try to understand how consumers make decisions. Studying neuromarketing helped me understand that logic isn’t the sole driver; our unconscious mind can play a role and subtly influence our reactions to advertisements, products and brands. As the co-founder of a loyalty platform, I believe understanding this could be a game-changer for brands aiming to create compelling loyalty programs.

It is said that change is the only constant, and that is true for brands, too. Brands need to constantly

Evolving customer behavior in recent years has highlighted the need for a future-driven approach while building a loyalty program

On average, businesses spend 90% of their marketing budget for customer acquisition i.e. acquiring new customers and getting them to make their first purchase. But few make enough effort to retain these customers – leaving them vulnerable to be stolen by their competitors.