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Customers are individuals, each with individual needs and interests. Approaching them as individuals will vastly aid your marketing efforts and

Recently, I was at the drive-up window at my bank. When the teller returned to the window with my

There is often an inordinate amount of attention paid to how modern businesses can attract customers. This is of course

Reward programs are a crucial part of any customer retention strategy, and they can be hugely successful in keeping customers

“Get closer than ever to your customers. So close that you tell them what they need well before they realize

Customer loyalty is an oft-debated subject in the market. In an interview noted for the Harvard Business School, well-known learning and OD consultant Carl P made an interesting observation about customer loyalty. He said, “If you have more information to make what you consider to be an informed choice, why would you have to be brand loyal?” And to be fair, it is a very valid point.

Monetary rewards are not the only drivers for customer loyalty. Inherently, such programs have shifted from sign-up bonuses and loyalty points to experiential rewards such as interest-aligned gifts and exclusivity-based milestones. Further, by increasing experiential rewards, customer loyalty also increases on a long-term basis.

Everyone loves to save money, so customer loyalty rewards program are a great way to reward your returning e-commerce buyers with discount codes and rewards. Points, badges, and other incentives can get consumers excited about interacting with your business. However, if you aren’t careful, you can cheapen your brand so much that people aren’t willing to pay regular price for your products. Here are some tips to use rewards strategically to boost your sales without breaking the bank.

It’s always worth it to attract new customers, but you’re probably aware how valuable existing customers are. They spend more and they’re more likely to spread word about your business, and that’s why you have a loyalty program to encourage them to stick around. With a great loyalty program, buying from you becomes a goal in itself: the customer is directly rewarded for their purchases, and advances through tiers representing their loyalty to your business in a visible way. But how can you grow that loyalty into a fervor?