Author Editorial Team

Consumer Packaged Goods (CPG) loyalty programs are changing the way brands engage with their customers. These programs go beyond just

Celebrate World Loyalty Giving Day by engaging your customers with special rewards and offers through your loyalty program. Discover creative ways to show appreciation and strengthen customer loyalty with meaningful gestures.

Unlock the proven 11-step Black Friday loyalty equation to boost ROI. Learn actionable strategies to engage customers, drive sales, and build lasting loyalty during the holiday shopping season.

Franchise loyalty programs are more than just marketing tools—they are pivotal in driving customer engagement and boosting financial performance

Discover how the Dunkin’ Rewards Program enhances franchise profitability by increasing customer loyalty and driving repeat business. Learn how personalized rewards and data-driven insights fuel success.

Join Sameer Kamat, CEO of Zinrelo, as he takes a moment to reflect on the remarkable milestones of 2024. 
From our acquisition by Scaleworks to welcoming new team members and enhancing our loyalty platform, this year has been a game-changer.

Loyalty programs have become essential for businesses looking to foster customer retention and drive sustained growth. These programs are designed

In the dynamic landscape of e-commerce, cultivating a loyal customer base is not just about making one-time sales, but rather fostering long-term relationships that drive sustained business growth.

Explore the strategic loyalty program partnership between Accor and Everyday Rewards. Learn how this collaboration enhances customer benefits, boosts engagement, and drives loyalty program success.